Saturday, 30 October 2010

Initial Ideas

Rube Goldberg Machine
When being first introduced to the brief I really liked the concept of Honda's The Cog advert, Peter Fischli and David Weiss' The Way Things Go  and  OK Go's music video of This Too Shall Pass where a series of objects cause a domino effect in either physical or chemical reactions. They closely resemble a Rube Goldberg Machine, where a simple task is over complicated with several chain reactions.

Unlike the other examples where they consist of several unrelated objects, Honda keeps to a specific theme of using only car parts and I quite like this idea, as it relates to their company personally and I could use this in my project my choosing an environment and using objects related to that specific environment.

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